Born2Cycle – October 2025 Performance Overview
Profit & Loss Summary (USD ‘000)
| Line Item |
Actual |
Budget |
Var $ |
Var % |
| Total Revenue | 5,170 | 5,670 | -500 | -8.8% |
| Bike Sales | 2,480 | 2,900 | -420 | -14.5% |
| E-Bike Sales | 1,240 | 1,470 | -230 | -15.6% |
| Services | 980 | 850 | +130 | +15.3% |
| Accessories | 470 | 450 | +20 | +4.4% |
| COGS | (3,200) | (3,480) | +280 | +8.0% |
| Gross Margin | 1,970 | 2,190 | -220 | -10.0% |
| Operating Expenses | (2,250) | (2,175) | -75 | -3.4% |
| Operating Income (Loss) | -280 | +15 | -295 | n/m |
Key Drivers
- Total Revenue: Shortfall from weaker bike & e-bike sales, partly offset by services & accessories.
- Bike Sales: Volume softness in core models, -14.5% vs budget and -270 MoM.
- Operating Income: -280 vs +15 budget; revenue shortfall with limited cost relief.
CFO Recommended Actions
- Concentrate Q4 campaigns on Bike & E-Bike demand recovery via promo bundles, financing offers, and local events.
- Review store-level bike pipeline and align pricing & stock to drive conversion in weak locations.
- Tighten discretionary spend (marketing, G&A), align labor to actual volume, and prioritize higher-margin service work.